Positioning and communications for an independent new brand that challenges convention about how high quality fashion can be created without compromising our values or the earth.
Beautifully cohesive idea
The name 16SEVEN signifies the number of hours and days worked in the garment industry by indentured workers every week. We then defined the brand positioning of No Sacrifice, to encompass all the values the company is passionate about.
16SEVEN launches October 2015. Watch this space.