#AreYouReady for fame via Dwayne

Our latest project for Universal is now live in 14 countries across the globe. In the Fast & Furious spinoff, Hobbs & Shaw, Dwayne Johnson and Jason Statham are up against the only baddie that might be badder than the both of them - Idris Elba, obvs. 

We wanted to put audiences right into the heart of the action, to see if they have what it takes to help our heroes win the war. Using pioneering tech, never-before-deployed in a user experience, yet universally available off the shelf and smoothly integrated into our custom monolith. 

Asked #AreYouReady for battle, participants throw their best badass pose for the camera, then in-built True Depth function instantly cuts them out and drops them into a high octane movie trailer.

The test results were so impressive that Dwayne himself shared our promo video. Some say the best PR is word of mouth. So when @TheRock tweets about something you made, that’s the best publicity money can’t buy.
After all, 13.6M followers can’t be wrong.

 
 

For further audience immersion, we created a screening toolkit for markets to create a raucous boxing match environment in which fans could pick a side and watch the film rooting for their favourite eponymous hero. Watch this space for the kickass results.