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NBC UNIVERSAL

How To Train Your Dragon

 

Fly with Toothless

 

We transported fans to the legendary dragon utopia - a fantastical world in an ancient volcano beneath the sea. To make their experience shareable, each user’s flight was captured in bespoke content starring them leading the dragon army in victory against Grimmel the grisly.

 
 
 
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Discover the Hidden World

We created a 360 degree immersive experience. Light show, projection mapping, soundscape and wind machines created the sensation of flying into the legendary world where all dragons are from.



 

Hollywood magic

At the same time we captured the user experience in real-time, using Hollywood effects to edit their reactions into a high quality personalised trailer of their adventure.

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Round the world flights

For a global campaign rollout we had to make our complex system super easy for local market implementation, while maintaining NBCUniversal movie quality. All the postproduction was created using our cloud-based system, controlled using universally off-the-shelf tech for the same output from Kuala Lumpur to Los Angeles.

 
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Flying to victory

The activity was deemed a huge success. Activated in 18 markets across 45 locations, securing 30,000 users. Over 8,600,000 views from user generated and influencer content. 41 influencers with 85 pieces of content reaching a total of over 76,000,000 people.

 
 
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45 locations

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30,000+ participants

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76,000,000 views