Creative opportunity

We were tasked with applying our Free Build concept to LEGO DUPLO as a way of bringing to life their brand proposition of ‘A World of Play’. 

Beautifully cohesive idea

The inflatable DUPLO Dome is a space for hands on creative play amongst pre-schoolers, who were transported into a whole new world of their own imagining - seeing their builds literally come to life with life-size shadows and projected animations.

Stellar results

The DUPLO Dome experience has gone to strength to strength and coast to coast, along with the Friends Star Maker activation. Introducing children of all ages to the magical creative world of LEGO.