Hit the NOS
What’s so great about Fast & Furious?
That moment when Dominic Toretto hits the NOS (nitros oxide) and his car shoots ahead to win the race has captured the imaginations of a generation.
So when Universal asked us to promote the eighth film, we decided to recreate this feeling for petrol heads and pedestrians alike.
And to check out their NOS faces.
Davey award winner
Event Awards finalist
Over 22 million views
Tricked out tech
To mimic the effects of G-force on the features, we built a fully integrated event pod including a green screen and 170MPH air jets, taking blockbuster film production values to whole new level
Mean greenscreen machine
The built-in iPhone camera captured each participant’s reactions and sent their content into the cloud via our custom apps.
There, our bespoke post-production process edited and graded it into their own personalised Fast8 trailer.
Jet powered delivery
40,300 fans from Berlin to Bogota, Johannesburg to Jakarta went from 0-160 MPH in 6 seconds. Their personalised trailer pinged into their inbox in 10 minutes
In a blaze of glory
By putting the audience in the trailer, the campaign collected over 22million views.
Stellar picked up a silver Davey for best Online Film/Video-Live Events and the movie over $532 million at the international box office.