From Flywheel to Rocket Yoga, Londoners can’t get enough of fitness fads. But popular classes can be too exclusive or 'girly' and project an unrealistic, unattainable image. Fitness Fox needed a powerful brand to match their dynamic, full-body workouts that get women strong not skinny.
We positioned Fitness Fox as the real deal, promising results with a regime you’ll really stick to, in a distinct tone of voice that was definitely not girly. The identity reflects its urban foxiness and the website uses clean, vibrant graphics and photography to project a fierce, dynamic brand.
With the new brand gaining traction in the press alongside relevant lifestyle pieces espousing the 'new skinny', Fitness Fox has seen a dramatic uplift in new vixen recruits.