Jurassic World: Fallen Kingdom

 

Audience fascination with dinosaurs shows no sign of waning, with another monster Jurassic movie set to wipe out the box office.

 
 

 

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Three interactive media toolkits

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Activated by UPI Japan

 
 

Run the dinosaur

To capture imaginations and drive to social we needed to bring people into the narrative. Based on the brilliant insight that people like to Instagram in front of things, we asked: What is the franchise’s most enduring image?

Monster engagement

With graphic manipulation and cardboard engineering we recreated some of the movie’s most iconic scenes. This simple installation played with perspective for a 3D optical illusion and an entertaining, shareable photo opportunity.