The brief

Most people now consume music via tech brands, not music brands. The LOST app was developed to aggregate all your music players into one place. The brand wanted to stand out and connect with people by becoming a real music brand for the 21st century. 

The idea

From album art to record decks, the visual iconography of music is a circle in a square. This was our creative platform for a new breed of music brand that lives and breathes in a digital world and feels authentically true to the craft at every single touch point. 

The results

The major and indie labels, the music media and artists love the Beta platform. And with our seeding strategy poised to cut through the noise with a symphony of social, PR, press and digital, LOST is tipped to be for mobile what MTV was for TV.