The opportunity

Music World Cup is an ambitious plan to create a worldwide movement to bring together undiscovered and unsigned talent from around the world. And celebrate music as a force for good.

Beautifully cohesive idea

We worked with the client and a wider team of experts in the world of music to define a global event mechanic that starts digital and ends with the world's first global music competition.

Stellar results

After refining and developing a strategic and brand approach, Music World Cup has gathered thousands of entries and the final will be held as a live entertainment property in New York City and across multiple media platforms in November 2016.