Stellar were tasked with launching a new cycling label by an eco-conscious fashion designer with a very clear mission: to break traditional barriers to ride for women who refuse to compromise on style or ethics.
Since 2012 there are 66% more women cyclists on UK roads. But clothing brands are slow to keep up, failing to offer them a directional yet practical alternative. No Such Thing combines form with function, and aesthetics with ethics to meet this need.
Our uncompromising design, punchy art direction and bold messaging delivered a powerful brand that treads its own path while solving a real problem for women who want to look good both on and off the bike.