The brief

Stellar were tasked with launching a new cycling label by an eco-conscious fashion designer with a very clear mission: to break traditional barriers to ride for women who refuse to compromise on style or ethics.

Our insight

Since 2012 there are 66% more women cyclists on UK roads. But clothing brands are slow to keep up, failing to offer them a directional yet practical alternative. No Such Thing combines form with function, and aesthetics with ethics to meet this need. 

The brand

Our uncompromising design, punchy art direction and bold messaging delivered a powerful brand that treads its own path while solving a real problem for women who want to look good both on and off the bike.