High-flying smartphone brand OnePlus approached us with three weeks to create a high-octane unboxing video to promote their
new superfast 3T (the T is for Turbo). The proposition was simple. Speed.
We scripted and produced possibly the fastest unboxing ever, with YouTuber Jake Paul flying at 700MPH in a classic MiG-15 fighter jet over Prague.
The product features were skilfully communicated in a never-seen-before, white-knuckle delivery.
The finished video and outtakes were distributed across OnePlus and Jake's channels, with the YouTube videos alone reaching the dizzying heights of 1m combined views in just a few days, with plenty of commenter kudos for the challenger brand:
"Most EPIC unboxing yet!!!"
"Take note, large-scale OEMs."
"Before I was sceptical. Now I just want this phone."