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ONEPLUS

LICK OF LOVE

 
 
 

Be mine

OnePlus feels so much love from their customers all year round that on Valentine's Day they wanted to give some back. But how does a challenger brand stand out among the million dollar marketing campaigns at this cluttered time of year?

 
 
 
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1+ MIllion organic views in 48 hours

 

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Most liked OnePlus youtube video
per view to date

 

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one of the most viewed 2017 Valentine ads in mobile industry

 

 

Love in

#OnePlus3T fans are passionate about their tech. So we borrowed their heartfelt tweets for our script. Our film makes the viewer believe each lover was speaking to another. But who was with whom?

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Phone porn

At 1min we realise they’re speaking to their phone and the scene suddenly flips and descends into a phone-licking ballet of epic proportions. Then we waited for the trolls.

 

Marmite

Our polarising video became one of the internet’s hottest topics for Valentine's Day. With millions of views and thousands of "WTF?!"s. Some were repulsed and others rejoiced. All great material for our next piece.

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