OnePlus feels so much love from their customers all year round that on Valentine's Day they wanted to give some back. But how does a challenger brand stand out among the million dollar marketing campaigns at this pink and fluffy time of year?
#OnePlus3T Twitterers are passionate about their tech. So we borrowed their words of heartfelt emotion for our script. With a twist.
To the amusement (or horror) of the viewer, at 1min into our video the scene suddenly flips and descends into a phone-licking ballet of epic proportions.
That polarising shift in tone became one of the most talked-about topics on the internet for Valentine's Day. With millions of views and thousands
of "WTF?!"s. Some were repulsed. And others related. All great material for the next film...
"First smartphone porn I have seen"
"OnePlus 3T is DA BOMB!! I'd hook up wth that anytime"
"They went there... they fucking went there... I can't even right now"
"Let's face it, who among us hasn't done this before?"