The 2012 Paralympic legacy left most people with disabilities feeling less than 'superhuman'. innovision asked Stellar to help them level the running track for people of all abilities, together for the first time.
This seismic event needed an impactful brand. And a communications platform as fully accessible as the run itself. Transcending the usual barriers to creative ambition when targeting disabled people.
Following a successful launch in January the idea is gathering pace, awareness and media traction in the run-up to the event in September, right before the 2016 Paralympic Games in Brazil.