Reach Out In Thanks

 

To mark the centenary of the armistice, The Royal British Legion wanted to celebrate the artists, innovators, women, children and Commonwealth soldiers who sacrificed and shaped our world.

 
 
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14 UK Locations

 

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Picked up by All Major News Outlets

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Campaign Film plus B-roll for Media

 
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We connected 14 modern monuments, from artistic institutions to football clubs with threads criss-crossing the country, reminding us of that generation’s legacy. 

 

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The campaign was tied together with a press photo opp poppy intallation in Greenwich - Daylight Savings being an innovation of the Great War. 

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Coverage

The resulting press coverage included the BBC, ITV and all national press. And Downing Street called for a poppy thread to be placed outside their door. 

 
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Locations

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Results

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“Pellentesque consequat magna lacus, et ornare neque iaculis ut. Nam mauris lacus, mollis sed ultricies id, elementum ut nunc. Proin dictum lacus ac nisl bibendum eleifend. Integer sed malesuada sapien, eget mollis ligula. Nulla justo nulla, convallis placerat accumsan eu, varius nec enim.” - Royal British Legion