The opportunity

In a crowded landscape of healthier options with outlandish claims and too-cute branding, Rebel Kitchen are keeping it real with coconut mylks (not a typo) that are "simply made with fewer ingredients". Now with a new coconut water and yogurt launch, it was time for a relook at their brand. 

Beautifully cohesive idea

We developed their brand positioning along with some key messaging and design principles to ensure consistency across retail, web and experiential that brought to life the proposition of "redeeming good foods that lost their way, by taking them back to basics and closer to nature".

Stellar results

A beautiful new, comprehensive brand book that informs and inspires all stakeholders and partners when creating anything Rebel. Press, retail and sampling campaigns bring "mind-blowing, coconut powered taste to the people" this summer.