The brief

Sony tasked us to create excitement around the new Xperia E3 for a global Tribal Youth audience, focusing on its Timeshift Burst feature that captures 31 frames in one click of the shutter.

The idea

Our audience and their influencers love sharing their best angle (belfie, anyone?). The Xperia E3 catches every frame of the action. We let up-and-coming breakdancers play with it and filmed them capturing their most epic moves. 

The results

With so much great footage we made three stings on top of the original video, generating excitement for the E3, the upcoming B-Boy Championships and for the dancers, who couldn’t wait to share with their fans.