The brief

Sony came to us with their highly anticipated Xperia Z3 smartphone, tablet and compact smartphone launch... Landing one week before the iPhone 6. They needed the maximum amount of buzz, no holds barred.

The idea

Tech influencers love to speculate about the latest launches and are hungry for information. We decided to create a teaser video around the theme of ‘hype',  peppered with subtle product feature clues and subliminal hints to spark our audience’s imagination.

The results

After a few days and zero media spend we had 364,000 hits. Tech adopters went nuts, the video going viral seconds after posting and speculation spiralling out of control. In fact, our teaser was so popular Sony had to drop its YouTube ranking to allow visibility for the actual launch video.