Hang with Spidey

 

Spider-Man returns but far from home on his European vacation. So we created a photo experience that lets you hang with him and share with your friends.

 
 
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800+ participants

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Interactive media drive to social

Personalised content

 
 
 
 
 

Gravity Defying

To generate awareness around the film’s European release, we developed a gravity defying green screen experience. The event pod was installed in shopping centres, where the weekend crowds flocked to take a selfie hanging upside down with everyone’s favourite Marvel hero.

 
 

Spidey pose

Users sprawled like Spidey on the green-screen floor, facing up towards the camera. The iPad hung securely above to capture their content. They were encouraged to strike poses like Spider-Man. Following their experience, they received their personalised content before they’d finished shopping, ready to share across social.