Hang with Spidey
Spider-Man returns but far from home on his European vacation. So we created a photo experience that lets you hang with him and share with your friends.
Interactive media drive to social
To generate awareness around the film’s European release, we developed a gravity defying green screen experience. The event pod was installed in shopping centres, where the weekend crowds flocked to take a selfie hanging upside down with everyone’s favourite Marvel hero.
Users sprawled like Spidey on the green-screen floor, facing up towards the camera. The iPad hung securely above to capture their content. They were encouraged to strike poses like Spider-Man. Following their experience, they received their personalised content before they’d finished shopping, ready to share across social.