Saying Thank You to the First World War generation at the UK’s biggest YouTuber festival may seem unexpected. But everyone has a connection to their 100 year legacy, we just needed to find it.
2000 stand visitors
Engaged a new younger audience
Changing the world
Summer in the City’s young delegates are hyped to see their idols IRL and share on their own fledgeling channels. So how did we cut through the glitter and emojis? By giving them unique, shareable content.
This audience are not that different from the artists and revolutionaries of the first war to be captured on film. YouTubers are part of a movement, pioneering a non-traditional channel. Their artistic freedoms made possible by the rule-breakers before them.
The first broadcast war
Against our monochrome studio set, budding YouTube stars created a visual impact while they broadcast their personal Thank you message. On the reverse of the stand, they explored the trappings of a 1910s sitting room and learn about First World War inventions like the tea bag.
Talking about a generation
The experience attracted around 2000 visitors, with overall findings that the broadcast aspect was a creative way to engage young vloggers and influencers including Gary C, Lia & Joel and Jason Bradbury from The Gadget Show.
We helped The Royal British Legion reach a new audience with real insight into youth trends, creativity, niches and subcultures, sparking IRL conversations about WW1 between teens and their parents and grandparents.