Clever use of gamification
Meet John Lewis & Partners: the retailer puts the 'personal' at heart of brand overhaul
Participants work together to stage moments of discovery across the parks using a custom multimedia tool kit.
September 2015, Moscow
As part of the International Circle of Light in 2015, the 3D mapping show on the Ministry of Defense building attracted more than one million spectators. 140 Panasonic 20K video projectors were used to create this astonishing projected surface.
Sila Sveta’s part of the performance was a vivid projection show inspired by Ancient Greece myths. Pegasus, Perseus, Columba and Drago constellations were brought to life in a vast 2 800 000 lumens projection.
The enlighted building’s area of 205,582.33 ft² (19,099.3 m²) entered the Guinness Book of Records as the largest projected image ever.
Amazon Prime Video has announced its lineup for the 2018 San Diego Comic-Con International, including an unforgettable experience for a new flagship series starring John Krasinski, Tom Clancy’s Jack Ryan.
AKQA collaborated with Amazon Studios to create Jack Ryan: Dark Ops, the world’s first experiential pilot episode. Attendees will be cast as CIA analysts, playing alongside and interacting with the main plotline — giving a taste of the series before it even airs. The experience will throw players into an unforgiving field assignment in the heart of the Middle East where they’ll pursue intelligence to foil an extremist plot, pilot a drone, and conduct a live interrogation amongst many other challenges.
Proof people will watch anything if it's made of LEGO
Paramount launches 360 Tom Cruise stunt content
And it's actually quite dull.
“We continue to see top-tier film studios use 360° VR in their marketing efforts to help bring their story alive,” said OmniVirt CEO Brad Phaisan.