Guinness Book of Records as the largest projected image ever

September 2015, Moscow

As part of the International Circle of Light in 2015, the 3D mapping show on the Ministry of Defense building attracted more than one million spectators. 140 Panasonic 20K video projectors were used to create this astonishing projected surface.

Sila Sveta’s part of the performance was a vivid projection show inspired by Ancient Greece myths. Pegasus, Perseus, Columba and Drago constellations were brought to life in a vast 2 800 000 lumens projection.

The enlighted building’s area of 205,582.33 ft² (19,099.3 m²) entered the Guinness Book of Records as the largest projected image ever.

Jack Ryan - world’s first immersive episode for Amazon Prime Video

Amazon Prime Video has announced its lineup for the 2018 San Diego Comic-Con International, including an unforgettable experience for a new flagship series starring John Krasinski, Tom Clancy’s Jack Ryan.

AKQA collaborated with Amazon Studios to create Jack Ryan: Dark Ops, the world’s first experiential pilot episode. Attendees will be cast as CIA analysts, playing alongside and interacting with the main plotline — giving a taste of the series before it even airs. The experience will throw players into an unforgiving field assignment in the heart of the Middle East where they’ll pursue intelligence to foil an extremist plot, pilot a drone, and conduct a live interrogation amongst many other challenges.


Cannes 2018: the ones to watch

As the Lions International Festival of Creativity celebrates the industry's biggest achievements of the past year, these are among the leading contenders for the top awards.

Our industry’s tectonic plates are moving faster now than at any point in the past 30 years. Everything about our business is shifting under the weight of the digital revolution. As our world slips and slides, it’s worth taking a moment to pause, to celebrate creativity and the innovative, groundbreaking thinking that clients covet and the human race demands.

The future for the agency business may be simpler, more connected and entrepreneurial, but attracting and exciting the next generation of talent requires the magic that only creativity can deliver.

On the eve of our industry’s greatest celebration of pure creativity, let’s put a spotlight on the brilliant people and ideas creating transformational business impact and forging lifelong emotional relationships with people.

For the full list, click here:

My personal fave, Audi's "Clowns"

A blunter metaphor can be found in Audi’s "Clowns" (Bartle Bogle Hegarty), a farcical film that stars a cast of clowns to represent the real clowns that drivers encounter on the roads every day. The troupe wreaks havoc on the › streets in exaggerated, comical fashion, throwing dangers in the path of an Audi at every turn. Thanks to Audi’s technology, the antics cause no harm. It’s a joyous illustration of the auto-maker’s groundbreaking safety features, and certainly one to watch.