Pantone Colour of the Year: Ultra Violet

"The selection of Ultra Violet speaks to our shared desire for deeper understanding in an increasingly complex landscape, and our eagerness to experiment to reach that level," said the company."

"Ultra Violet's association with forward-thinking vision has made it a source of inspiration for the most innovative players in business and technology." 

"Companies as large as NBCUniversal, as culturally resonant as Instagram, and as burgeoning as Twitch have weaved purple shades into their brand identity as a symbol of their commitment to challenging what's possible in their respective arenas."