Expensify Th!$

Love this, I can imagine the sighs and eye rolls in the creative department as a fin-tech brief landed… but boy did they change the game.  They created the worlds fist music video you can expense. And who better to showcase this than 2 Chainz - because when you’re a baller you don’t have time for receipts. It was #1 trending hip-hop song and in the top 25 weekly video charts, ranking as the #3 video in the U.S…. It’s a great example of a brand doing more than just selling, its influencing culture, and it’s solid gold entertainment.