Hellmann's: The Restaurant with No Food

Clever approach to leaning into a relevant topic and turning an everyday issue we all know into a clever solution.

In two days alone, the restaurant generated 200+ news reports and 50 million impressions. We increased sales by 8%, and saved over 2,700 ingredients, even garnering official endorsement by the UN World Food Programme. Based on the success, Hellmann’s is rolling out the activation to other key markets across Europe this year.