Not so strange Stranger Things 3 collabs

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Netflix have negotiated a mind-flaying amount of old skool brand partnerships for the nostalgia generation.

1. Microsoft. Blessed be the geeks, for they will inherit the earth. Or save it. Check out these 1985 throwback apps. And then take another look at Dustin’s cap…  https://www.microsoft.com/en-us/windows/strangerthings3?

1. Microsoft. Blessed be the geeks, for they will inherit the earth. Or save it. Check out these 1985 throwback apps. And then take another look at Dustin’s cap… https://www.microsoft.com/en-us/windows/strangerthings3?

2. Ok so ST3 was so set in summertime it’s not that strange for an ice cream brand to hop on board. There were three limited-edition flavours: Eleven’s Heaven based on Eggos, the Upside Down Praline and the nautical but nice U.S.S. Butterscotch. And this bloody sundae  https://www.instagram.com/p/ByaU4t5h8lS/?utm_source=ig_web_copy_link

2. Ok so ST3 was so set in summertime it’s not that strange for an ice cream brand to hop on board. There were three limited-edition flavours: Eleven’s Heaven based on Eggos, the Upside Down Praline and the nautical but nice U.S.S. Butterscotch. And this bloody sundae
https://www.instagram.com/p/ByaU4t5h8lS/?utm_source=ig_web_copy_link

3. I bet the Coca-cola’s Marketing and Partnerships Manager wet their pant when they realised ST3 was set in 1985, the year they launched New Coke! A marketing disaster at the time but now relaunched as a limited edition - not at Starcourt Mall, but yours online for only $19.85. The real thing or what?!  https://www.cokestore.com/new-coke-and-stranger-things-1985-limited-edition-collector-s-pack/

3. I bet the Coca-cola’s Marketing and Partnerships Manager wet their pant when they realised ST3 was set in 1985, the year they launched New Coke! A marketing disaster at the time but now relaunched as a limited edition - not at Starcourt Mall, but yours online for only $19.85. The real thing or what?! https://www.cokestore.com/new-coke-and-stranger-things-1985-limited-edition-collector-s-pack/

4. Steve’s sneaks. Pretty basic collaboration with minimal effort from Nike and lots of cash for the Duffer brothers. Neat.  https://www.nike.com/us/en_us/c/stranger-things

4. Steve’s sneaks. Pretty basic collaboration with minimal effort from Nike and lots of cash for the Duffer brothers. Neat. https://www.nike.com/us/en_us/c/stranger-things

5. And speaking of minimal effort: “Uhhh, guys? We should probably do something with Stranger Things” - “Ah FFS, just flip it”

5. And speaking of minimal effort: “Uhhh, guys? We should probably do something with Stranger Things” - “Ah FFS, just flip it”

6. Not a collab but a first for Netflix with this Pokemon Go style mobile game. Highlight: Steve’s weapon is an ice cream scoop thrower.

6. Not a collab but a first for Netflix with this Pokemon Go style mobile game. Highlight: Steve’s weapon is an ice cream scoop thrower.

7.  “Is this for xbox one or PS4?”  Literally the first Q&A on the Amazon page for this analogue game.

7. “Is this for xbox one or PS4?” Literally the first Q&A on the Amazon page for this analogue game.

From multiple fashion collections to coffee mugs to LEGO’s first 16-rated toy, the endless list sparks accusations of corporate fake-out. I guess you could say the very strategy is genuine - given the era they are celebrating was one of peak rampant consumerism for the MTV generation.

Netflix claim that Season 3 represented an “authentic and meaningful” opportunity because “the biggest cultural event that happened in 1985 was the introduction of New Coke.” Erm, wasn’t the entire series basically a homage to a certain sci-fi film dissed by Steve, high on Russian truth serum.

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