Schnuggs Are Here

Over the past couple of weeks it’s been difficult to avoid the ads. McDonalds have gone head-first into a full scale 360 advertising campaign for their latest new product: Spicy Chicken McNuggets. Whether they’re burning a hole through your morning newspaper or poking fun and streetwear advertising on Snapchat, Mcdonald’s have covered all of the bases for their 16-24 target audience. The Spicy Chicken McNuggets - or ‘Schnuggs’ as the brand have abbreviated them to - have been tried by the masses and many have been sharing their experience on social, which is everything a brand could ask for. Here’s a taster of the ads below, and with over half the team hitting up Maccers within the space of 24 hours on the week of their release - they fast food giant must be doing something right.