Universal America challenged themselves to create a trailer for their movie Jason Bourne that engages its audience on another level. Working with agency, Immersion, they were able to harness the powerful technology technology in our phones to utilise the haptic feedback system (intelligent vibrations). What they were able to deliver (to anyone with an Android phone) was a trailer you can ‘feel’. Every car crash, jump and landing could be felt in your hand as you watch the trailer, skyrocketing user engagement.
Immersion have since worked with a number of brands in creating these haptic videos, posted on their website here.
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