Over the past couple of weeks it’s been difficult to avoid the ads. McDonalds have gone head-first into a full scale 360 advertising campaign for their latest new product: Spicy Chicken McNuggets. Whether they’re burning a hole through your morning newspaper or poking fun and streetwear advertising on Snapchat, Mcdonald’s have covered all of the bases for their 16-24 target audience. The Spicy Chicken McNuggets - or ‘Schnuggs’ as the brand have abbreviated them to - have been tried by the masses and many have been sharing their experience on social, which is everything a brand could ask for. Here’s a taster of the ads below, and with over half the team hitting up Maccers within the space of 24 hours on the week of their release - they fast food giant must be doing something right.
TNT was a new television station in Belgium and their tagline was “We know drama”. They set up a big red button in a quiet square in a Belgian town that people could press to “add drama.” The people in the square were treated to a rather dramatic scene indeed — which only got more ridiculous as time went on!
Heineken’s “3 Minutes to the Final” took place in a supermarket in Santiago, Chile, where a pretty presenter asked men if they would like to go to the Champion’s League final. The ones who said yes were given half a ticket and three minutes to race around the supermarket and find the person with the other half. All they were told was that the number nine had something to do with it. Talk about doing the groceries at rush hour!
Nice quick example of how Nivea have kicked out some realtime marketing to jump on the current FaceApp craze. Stellar social inspiration.
Coca-Cola is featured heavily in Stranger Things 3, as it is set in 1985, this is the same year that ‘New Coke’ launched in America. The soft drinks company are yet another major brand to partner with the TV series.
To celebrate the launch, Coke opening an ‘upside-down’ based arcade, for one day only on Brick Lane.
Guests were able to play original video games as featured in the show and take Instagram-able Stranger Things style photos. Plus, the first 800 visitors receive a limited edition Coca-Cola x Strangers Things can.
A Coca-Cola spokesperson of the event said the two brands were the ‘perfect marriage, adding: “Both brands are steeped in nostalgia, yet still have huge appeal to modern audiences.”
Shutterstock celebrates 50 years since the Moon landing by tapping into conspiracy silliness, with a film that pokes fun at those who think it was faked.
Removing all of the type and logos from some of the most famous products. Creating in limited runs and sold in Selfridges.
"As we become increasingly bombarded with information and stimulation, the world is becoming a noisier place," say the organisers. "In an initiative that goes beyond retail, we invite you to celebrate the power of quiet, see the beauty in function and find calm among the crowds."
Gillette launches viral campaign to challenge the stereotypes and expectations of what it means to ‘be a man’. Interesting example of a brand using its equity to instigate a culturally relevant conversation.
Unexpected Relevance at its best. How to get a target audience to talk about something in a completely new way.