Social Swipe

‘Social Swipe’ was the first interactive billboard to accept credit cards.
This campaign visually represented the impact of participating in the experience. People interacting with this display were shown exactly where their money was going.

Digital billboards at it’s best!

(2014)

Desperados: ‘Epic Parties Imagined by You’

As part of the beer brand’s ‘Epic parties imagined by you’ series, Desperados claimed to have launched the largest-ever video light show. Upon arrival, guests handed over their mobile in exchange for a beer. Following this, the phones were linked up and played synchronized animations in time with the music. Different from the experiential marketing of today as it removes the element of social media to share the experience online, this activation succeeds in creating an entirely immersive experience that has been designed by consumers.

We Believe: The Best Men Can Be | Gillette Viral Campaign

Gillette launches viral campaign to challenge the stereotypes and expectations of what it means to ‘be a man’. Interesting example of a brand using its equity to instigate a culturally relevant conversation.