Coca-Cola is featured heavily in Stranger Things 3, as it is set in 1985, this is the same year that ‘New Coke’ launched in America. The soft drinks company are yet another major brand to partner with the TV series.
To celebrate the launch, Coke opening an ‘upside-down’ based arcade, for one day only on Brick Lane.
Guests were able to play original video games as featured in the show and take Instagram-able Stranger Things style photos. Plus, the first 800 visitors receive a limited edition Coca-Cola x Strangers Things can.
A Coca-Cola spokesperson of the event said the two brands were the ‘perfect marriage, adding: “Both brands are steeped in nostalgia, yet still have huge appeal to modern audiences.”