Nice quick example of how Nivea have kicked out some realtime marketing to jump on the current FaceApp craze. Stellar social inspiration.
Coca-Cola is featured heavily in Stranger Things 3, as it is set in 1985, this is the same year that ‘New Coke’ launched in America. The soft drinks company are yet another major brand to partner with the TV series.
To celebrate the launch, Coke opening an ‘upside-down’ based arcade, for one day only on Brick Lane.
Guests were able to play original video games as featured in the show and take Instagram-able Stranger Things style photos. Plus, the first 800 visitors receive a limited edition Coca-Cola x Strangers Things can.
A Coca-Cola spokesperson of the event said the two brands were the ‘perfect marriage, adding: “Both brands are steeped in nostalgia, yet still have huge appeal to modern audiences.”
Shutterstock celebrates 50 years since the Moon landing by tapping into conspiracy silliness, with a film that pokes fun at those who think it was faked.
Without Bees, there’s no pizza. Thats right!
Papa John’s UK has created the world’s first pizza for bees, a stunt shining a light on a new honey-drizzled, spicy pizza and helping to raise awareness about the decline of the majestic pollinator.
Papa John's said: "This tiny, flying insect is in fact the most effective pollinator of tomatoes, essentially allowing us to keep up with the global demand for tomato-based products."
The brand is also supporting the Bumblebee Conservation Trust by giving out packs of native wildflower seeds via its social channels to customers keen to plant new sources of pollen. Customers can also donate to the cause while ordering.
‘Beezza’ is just too sweet :)
Removing all of the type and logos from some of the most famous products. Creating in limited runs and sold in Selfridges.
"As we become increasingly bombarded with information and stimulation, the world is becoming a noisier place," say the organisers. "In an initiative that goes beyond retail, we invite you to celebrate the power of quiet, see the beauty in function and find calm among the crowds."
As part of the beer brand’s ‘Epic parties imagined by you’ series, Desperados claimed to have launched the largest-ever video light show. Upon arrival, guests handed over their mobile in exchange for a beer. Following this, the phones were linked up and played synchronized animations in time with the music. Different from the experiential marketing of today as it removes the element of social media to share the experience online, this activation succeeds in creating an entirely immersive experience that has been designed by consumers.
To promote the exclusive Xbox game ‘Rise of the Tomb Raider’, in 2015 the console brand challenged eight members of the public to an endurance test in a stunt dubbed ‘Survival Billboard’. Great example of an engaging piece of experiential marketing.
Greggs is now available on JustEat. To celebrate this alliance, the two brands got together and launched the ‘Sausage Roll Sidecar’ to travel around British cities and deliver Greggs goods. This is an example of a vehicle PR stunt wacky enough it doesn’t require being in convoy with other vehicles to turn heads. It also means there is now no excuse not to try the Greggs vegan sausage roll!
How to engage young teens into collaborating in the creation of a fashion label. Snapchat being one of the hardest platforms to crack was the central point, and using the built in features and way teens use the platform to personalise photos made this an easy and fresh way to them to adopt and engage with.