Nice quick example of how Nivea have kicked out some realtime marketing to jump on the current FaceApp craze. Stellar social inspiration.
Gillette launches viral campaign to challenge the stereotypes and expectations of what it means to ‘be a man’. Interesting example of a brand using its equity to instigate a culturally relevant conversation.
How to engage young teens into collaborating in the creation of a fashion label. Snapchat being one of the hardest platforms to crack was the central point, and using the built in features and way teens use the platform to personalise photos made this an easy and fresh way to them to adopt and engage with.