TNT was a new television station in Belgium and their tagline was “We know drama”. They set up a big red button in a quiet square in a Belgian town that people could press to “add drama.” The people in the square were treated to a rather dramatic scene indeed — which only got more ridiculous as time went on!
Old Spice have a fresh campaign that focuses on guys never letting their mates loose their swagger.
This ‘Next Episode’ commercial sees a man make his disoriented friend smell Old Spice deodorant in an attempt to revive him from his binging pit and dramatically get him back to living life to the fullest.
Netflix have negotiated a mind-flaying amount of old skool brand partnerships for the nostalgia generation.
From multiple fashion collections to coffee mugs to LEGO’s first 16-rated toy, the endless list sparks accusations of corporate fake-out. I guess you could say the very strategy is genuine - given the era they are celebrating was one of peak rampant consumerism for the MTV generation.
Netflix claim that Season 3 represented an “authentic and meaningful” opportunity because “the biggest cultural event that happened in 1985 was the introduction of New Coke.” Erm, wasn’t the entire series basically a homage to a certain sci-fi film dissed by Steve, high on Russian truth serum.
Coca-Cola is featured heavily in Stranger Things 3, as it is set in 1985, this is the same year that ‘New Coke’ launched in America. The soft drinks company are yet another major brand to partner with the TV series.
To celebrate the launch, Coke opening an ‘upside-down’ based arcade, for one day only on Brick Lane.
Guests were able to play original video games as featured in the show and take Instagram-able Stranger Things style photos. Plus, the first 800 visitors receive a limited edition Coca-Cola x Strangers Things can.
A Coca-Cola spokesperson of the event said the two brands were the ‘perfect marriage, adding: “Both brands are steeped in nostalgia, yet still have huge appeal to modern audiences.”