Chance the Rapper Reinvents the Virtual Concert

Chance the Rapper Reinvents the Virtual Concert

This month’s Adweek cover star Chance the Rapper thinks he’s worked out the future of digital concerts.

Samsung Halloween Makeover

Using SmartThing technology and the latest projection mapping, a team of engineers spent two days connecting devices to control lights, sound, fog and more to create a Halloween themed lights and live action show across an old spooky house.

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Huddle up with the Dallas Cowboys

Be part of the team with the Dallas Cowboys AR photo opp. Select your favourite players and watch as they huddle round you for a team photo.

Movie Trailers You Can 'Feel'

Universal America challenged themselves to create a trailer for their movie Jason Bourne that engages its audience on another level. Working with agency, Immersion, they were able to harness the powerful technology technology in our phones to utilise the haptic feedback system (intelligent vibrations). What they were able to deliver (to anyone with an Android phone) was a trailer you can ‘feel’. Every car crash, jump and landing could be felt in your hand as you watch the trailer, skyrocketing user engagement.

Immersion have since worked with a number of brands in creating these haptic videos, posted on their website here.

Unfortunately, there is a great Universal case study video that is only available on Love The Work. Log in and watch it here.

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Pepsi: Unbelievable Bus Shelter

Pepsi set up an “Unbelievable Bus Shelter” in central London that was full of surprises for commuters. A video screen that looked just like a glass panel of the bus shelter would suddenly surprise people with air silly but realistic augmented reality videos, like a massive tentacle popping out of the pavement or a queue of UFOs gliding down the street.

Desperados: ‘Epic Parties Imagined by You’

As part of the beer brand’s ‘Epic parties imagined by you’ series, Desperados claimed to have launched the largest-ever video light show. Upon arrival, guests handed over their mobile in exchange for a beer. Following this, the phones were linked up and played synchronized animations in time with the music. Different from the experiential marketing of today as it removes the element of social media to share the experience online, this activation succeeds in creating an entirely immersive experience that has been designed by consumers.

Netflix is a joke

Netflix introduces its collaboration with stand-up comedians by incorporating some of the most critically acclaimed comedians into popular Netflix series. The project's objective was to celebrate the integration of stand-up comedy and Netflix signature episodic shows, having the comedians interact with the characters, showcasing the diverse offerings of the streaming service.