Desperados: ‘Epic Parties Imagined by You’

As part of the beer brand’s ‘Epic parties imagined by you’ series, Desperados claimed to have launched the largest-ever video light show. Upon arrival, guests handed over their mobile in exchange for a beer. Following this, the phones were linked up and played synchronized animations in time with the music. Different from the experiential marketing of today as it removes the element of social media to share the experience online, this activation succeeds in creating an entirely immersive experience that has been designed by consumers.

Netflix is a joke

Netflix introduces its collaboration with stand-up comedians by incorporating some of the most critically acclaimed comedians into popular Netflix series. The project's objective was to celebrate the integration of stand-up comedy and Netflix signature episodic shows, having the comedians interact with the characters, showcasing the diverse offerings of the streaming service.