As part of the beer brand’s ‘Epic parties imagined by you’ series, Desperados claimed to have launched the largest-ever video light show. Upon arrival, guests handed over their mobile in exchange for a beer. Following this, the phones were linked up and played synchronized animations in time with the music. Different from the experiential marketing of today as it removes the element of social media to share the experience online, this activation succeeds in creating an entirely immersive experience that has been designed by consumers.
To promote the exclusive Xbox game ‘Rise of the Tomb Raider’, in 2015 the console brand challenged eight members of the public to an endurance test in a stunt dubbed ‘Survival Billboard’. Great example of an engaging piece of experiential marketing.