In Barcelona, Spain, T-Mobile set up a booth where people could use a new phone and play Angry Birds. They got a phone that looked like it was just attached to a big screen – but when they launched the bird on the screen, it turned out to be a real-life version of the game, and a giant Angry Bird-shaped ball shot out of a box.
Following the brilliant weekend festival (I had a great time) I stumbled across this piece of online content for LoveBox 2019. Very much a modern forward thinking piece of graphic design with a cool use of kinetic typography and visual effects to create a thumb-stopping trippy video.
Clever use how to take a subtle theme from the series and engage in a community.
Juxtaposing the tone of voice of David Attenborough with that of a new target audience with humour that made nature programs accessible.