The incredible evolution of Gucci

Another laser Gen-Z targeted campaign from the 100 YO fashion house that proves brands can - and must - change. Mostly because Alessandro Michele reappropriates / plagiarises the culture of the audience they're aiming for but hey, it's a pretty good rip-off!

https://www.creativereview.co.uk/gucci-ignasi-monreal-gift-book-2017/?cmpid=crnews_4324817&utm_medium=email&utm_source=newsletter&utm_campaign=cr_news

Screen Shot 2017-11-20 at 17.37.58.png