Our brief

Rum made with water from the Garden of Eden shouldn’t be too tough a sell, right? Wildly popular at home in the Seychelles, Takamaka Rum had so many USPs that it needed Stellar to help position their brand for a new global audience.

Their solution

For most people, all tropical islands look the same and all rum comes from a place of revolution where it was consumed mainly by pirates or other degenerates. The new, clearly defined brand is clearly ‘From the Otherside’ of the rum world, where nature rules. 

The upshot

We distilled the essence of the Seychelles for the outside world and instilled new devotion in the local islanders. The new website is securing international bar and retail contracts in four new markets. And the airport campaigns boosted domestic sales by 230%.