The opportunity

Three Barrels received an email from the daughter of a very loyal customer, who attributed his long life to VSOP, two days before his 100th birthday. We had 48 hours to do something special.

Beautiful idea

If the Queen can do it... We created a bespoke design and a personalised bottle with all the trimmings, gold foiling and embossing that a centenarian deserves. Then we contacted the press and shipped the birthday gift. 

Stellar cohesion

Our client's oldest customer was delighted, telling the press he couldn't decide which gift, our bottle or the Queen's letter he truly treasured most. Our post caused a 24% spike on the Three Barrels Facebook page. And we proved how quickly we can react and deliver stellar results.