Your carriage awaits
For tourists tired of being herded, this new fleet of GPS Renault Twizy electric cars delivers revolutionary adventure and independence. Our launch took on the Big Bus Tours and London’s immersive theatre scene.
Launched strategic proposition
Photography, print and social assets
Coverage in the Mail on Sunday
The tour fit for a princess
Our tactical PR launch and social campaign offered a Driving Miss Markle tour to Facebookers considering travelling here for “the wedding”. In this bespoke tour, the Royal Butler guided drivers around the essential places Harry’s new bride would need to shop, dine and party.
Our strategy amplified on Facebook, with the hero gif accumulating 437 shares, helping us achieve £0.01 per view. 20,000 people consumed more than 75% of our video and were primed for acquisition. Collective content views climbed to 260,908 with 4000% social growth.
Take the front row
Besides being ecological and immensely fun to drive, we identified Twizy Tours’ main point of difference as their award-winning production team.
As part of our strategic launch campaign developed a suite of comms for top hotels to offer their guests something truly different.
Driving social engagement
To support the media coverage, we established the new positioning of theatre meets adventure with inspiring and entertaining posts across social. Our strategy focused on building personality through TOV and visual language for their primary audience on Facebook.
To build a library of imagery for Instagram our crew took to the streets of London with two Twizies and models, committing several traffic violations in the pursuit of action photography. In their tongue-in-cheek British voice.
Hitting the streets
The successful launch was covered by the Mirror, Mail Online and international travel press. Sales are rocketing and Twizy Tours was selected to lead the 2019 London New Year’s Day Parade.
LNYDP “The latest in automotive technology has arrived on the streets of London”